When did the tradition of celebrating Valentine’s day begin?

Valentine's Day beginnings started in spring many centuries ago, a festival of Love, which was more than just a day of gifting flowers and chocolates. Its roots trace back to ancient Rome, with the festival of Lupercalia, a celebration of spring and fertility and the pairing of young lovers.  Over time, it has evolved, with the Christian church dedicating this day to Saint Valentine, and then was further popularised in the 14th century by Geoffrey Chaucer, a romantic poet of the time.

Traditionally Romantic red and the red rose are the symbolic flowers of love to send on Valentine’s Day, over the years with changing trends and differing flower popularity we now send out a variety of flowers to many lucky Lovers. It is now seen as a day of sending beautiful fresh flowers as a romantic tribute to declaring love.